The Federation de la Haute Couture et de la Mode has recently made an exciting announcement for the fashion industry. Live catwalk shows will be permitted during the upcoming haute couture season in Paris. This news comes as a positive development for a industry that has taken a significant hit due to the COVID-19 pandemic.
In order to ensure the safety of attendees, the French authorities have approved specific health protocols and measures that fashion houses must adhere to when organizing physical shows and presentations. These protocols will help to mitigate the risk of spreading the virus and provide a safe environment for everyone involved.
Adding to the excitement, the Federation has also announced that Pyer Moss, a New York-based fashion house, has been invited as a guest member. This distinction is reserved for only a select few designers who exhibit remarkable talent and influence in the industry. Pyer Moss, founded in 2013 by Kerby Jean-Raymond, has quickly garnered attention for its original designs and commitment to social activism. The brand is widely regarded as a must-see collection on the New York fashion schedule.
Furthermore, the Federation has extended invitations to two other prestigious design houses as guest members: Balenciaga, based in Paris, and Vaishali S, based in Bombay. Balenciaga is renowned for its avant-garde designs, while Vaishali S has gained acclaim for her use of authentic woven textiles and traditional Indian craftsmanship. These additions further diversify the haute couture community and highlight the global reach and influence of the industry.
The highly anticipated Paris Haute Couture Week is scheduled to take place from July 5 to July 8. This announcement follows the federation’s previous statement that it hopes some brands will also host runway shows during the Paris menswear season in June. As the fashion industry slowly recovers from the impact of the pandemic, these events serve as crucial platforms for designers to showcase their creativity and connect with audiences worldwide.
The Federation de la Haute Couture et de la Mode recognizes the importance of digital platforms in fashion events and will continue to showcase the digital aspect of these shows on the Haute Couture platform. This ensures that both physical and digital attendees can experience and engage with the shows and presentations. The integration of technology has become an essential part of the fashion industry, allowing for greater accessibility and innovation.
The federation’s couture division currently consists of 16 esteemed houses, including iconic brands like Chanel, Christian Dior, and Givenchy. Among them, Chanel has confirmed its plans to stage an actual live runway show during the couture season. The federation’s corresponding members, who are based outside of France, include renowned brands like Valentino and Versace.
This season, the federation is delighted to welcome 14 guest members, including Pyer Moss, Balenciaga, and Vaishali S. These designers bring diverse styles and backgrounds to the haute couture community, adding depth and creativity. With their unique perspectives and talents, they contribute to the ongoing evolution and relevance of haute couture as a highly esteemed and sought-after form of artistic expression.
The announcement of live catwalk shows and the addition of guest members demonstrate the fashion industry’s determination to adapt and thrive in the face of challenges. As the world cautiously moves towards a post-pandemic era, these events serve as symbols of resilience and creativity. The federation’s decision to proceed with physical shows showcases their commitment to supporting designers, promoting their work, and reviving the allure of haute couture.
Useful links:
1. Federation de la Haute Couture et de la Mode Official Website
2. Vogue Fashion Shows
