Italian fashion brand Liu Jo has made a strategic move by appointing Paola Durante as its new general manager. Durante, who has a degree in Economics and Political Science, brings a wealth of experience to her role, having previously served as the managing director of BofA Merrill Lynch in Italy. She later transitioned to the fashion industry and worked as the head of investor relations and strategic planning at Moncler.
The decision to introduce a general manager into the company is part of Liu Jo’s broader plan to ensure its future success. Founder Marco Marchi explains that the company aims to inject fresh energy into its already successful business model. With Durante’s expertise and leadership, Liu Jo plans to continue growing and expand its market presence both domestically and internationally.
Liu Jo, owned by EIH-Eccellenze Italiane Holding, is taking steps to solidify its position as a prominent player in the fashion industry. The brand achieved impressive revenues of over €400 million in fiscal 2021 and now seeks to build on this success with a new growth strategy. By appointing Durante as general manager, Liu Jo hopes to leverage her strategic insights and drive the brand towards even greater achievements.
The addition of Durante to the senior executive team highlights Liu Jo’s commitment to constant innovation and dynamism. The fashion industry is fast-paced and ever-evolving, and Liu Jo acknowledges the importance of staying ahead. With Durante’s leadership, the company can navigate the challenges and opportunities that lie ahead and continue delivering high-quality and fashionable products to its loyal customer base.
Liu Jo’s decision to appoint a general manager marks a significant milestone in the brand’s history. By bringing in an executive with a strong background in finance and strategy, Liu Jo is positioning itself for sustainable growth and long-term success. With Durante at the helm, the company is poised to embrace new possibilities, enter new markets, and cement its position as a global fashion powerhouse. Exciting developments from Liu Jo under Durante’s leadership can be expected in the coming years.
For more information about Liu Jo, visit their official website: https://www.liujo.com/.
To learn more about Paola Durante’s career and achievements, see her LinkedIn profile: https://www.linkedin.com/in/paoladurante/.
