Links of London has made a significant move in its quest for rejuvenation by appointing Dominic Jones as its new global creative director. This decision is part of the brand’s strategic efforts to redefine its image and offerings in the highly competitive jewellery market.
Jones, a distinguished recipient of the NewGen award on five occasions, brings a wealth of expertise and creativity to his new role. Having previously served as the creative director at Astley Clarke, he has honed his skills in crafting exquisite jewellery pieces. The highly anticipated debut collection by Dominic Jones for Links of London is scheduled to be unveiled in mid-September, signaling a fresh start for the brand.
With a background in art and design from the renowned Sir John Cass School, Jones has solidified his presence as a notable figure in the fashion industry. His designs have graced celebrities like Beyonce, Rihanna, and Karl Lagerfeld, while his creations have been featured in upscale retailers such as Net-A-Porter and Barneys.
The appointment of Dominic Jones has been met with enthusiasm by Links of London’s Global CEO, Annia Spiliopoulos, who believes that his work ethic and values align perfectly with the brand’s ethos. Jones himself has expressed his excitement for the opportunity to collaborate with a quintessentially British brand like Links of London during a pivotal period of transition and expansion.
This strategic move to bring on board Dominic Jones is part of a broader company restructuring initiative, which includes relocating the headquarters back to London and shuttering some US stores. These changes signify a fresh vision and direction for Links of London under the leadership of CEO Annia Spiliopoulos.
In a rapidly evolving jewellery landscape, Links of London is positioning itself for success by enlisting top-tier talent such as Dominic Jones. Focusing on creating timeless and captivating pieces that resonate with contemporary consumers, the brand is poised for a new beginning and renewed prosperity in the market.
For more information on Links of London’s latest developments, you can visit their official website here. Additionally, to explore Dominic Jones’ previous work and accomplishments, you can check out his portfolio here.
