Lily James, the popular actor renowned for her roles in movies like Cinderella and Downton Abbey, has recently been named as the new ambassador for the Natural Diamond Council (NDC). In this significant role, she will be prominently featured in the council’s upcoming global advertisement campaign, titled ‘To Treasure, Now and Forever’. The campaign, which spans a 45-second film, captures various scenes that are relevant to the diverse characters James has portrayed both on and off camera. Set in London, where James currently resides, the film showcases the actress in different settings, ranging from the city streets to film sets and stages.
The primary objective of this campaign is to highlight the exquisite and meaningful nature of natural diamonds. Every moment of the film is accentuated with glistening diamond jewelry, symbolizing the most cherished adornments in life. The campaign proudly showcases an extensive array of diamond jewelry styles, including timeless pieces like tennis bracelets and necklaces, as well as unique creations such as statement earrings and spiral bracelets. All the jewelry featured in this campaign has been sourced from independent designers, brands, and NDC’s official retail partners.
In order to further showcase the stunning jewelry, a dedicated campaign website has been launched on naturaldiamonds.com. This website will offer an immersive look book, enabling viewers to explore and appreciate the breathtaking pieces worn by Lily James throughout the campaign. Furthermore, the campaign will be promoted through a co-op advertising program with NDC’s retail partners, ensuring widespread exposure and reach until 2023.
As part of its advertising strategy, the campaign primarily focuses on digital video, with a presence on premium television channels, leading over-the-top (OTT) platforms, and various digital avenues. The campaign is set to run in major markets such as the UK, US, France, UAE, and China.
David Kellie, the CEO of NDC, expressed his excitement regarding Lily James joining as the ambassador for natural diamonds. He highlighted James as embodying the modern epitome of natural diamonds, with her talent, versatility, and authenticity. Kellie firmly believes that James is the perfect representative for the council as they strive to continue the success of natural diamond jewelry.
With Lily James as its ambassador, the Natural Diamond Council aims to create an awe-inspiring and captivating advertisement campaign that showcases the timeless beauty and significance of natural diamonds. The campaign undoubtedly leaves a lasting impression on viewers, encouraging them to treasure and wholeheartedly appreciate these precious gems for now and forever.
For more information about the campaign and to explore the stunning jewelry worn by Lily James, visit the dedicated campaign website on naturaldiamonds.com. Additionally, you can learn more about the Natural Diamond Council and their values by visiting their official website at [link] and [link].
