Lila Moss and Hero Fiennes Tiffin have recently been announced as the newest brand ambassadors for the iconic jewellery brand, David Yurman. These two rising stars will join the likes of Chandler Kinney and Kane Brown in representing the brand through social media and advertising campaigns.
David Yurman’s decision to bring in Moss and Tiffin is part of their marketing strategy to expand their reach and tap into a younger demographic. The brand believes that these ambassadors, with their distinct style and artistic expression, will bring a fresh and energetic vibe to their image.
But the brand doesn’t plan to stop there. In addition to Moss and Tiffin, David Yurman is also collaborating with a group of content creators including Valeria Lipovetsky, Leia Sfez, Jessica Clements, Vanessa Hong, Amy Lefevre, and Sai De Silva. These partnerships will be unveiled throughout the year, strategically timed to coincide with important seasonal moments.
Carolyn Dawkins, the brand’s marketing chief, emphasized the importance of balancing consistency and innovation, especially in the digital realm. By understanding the core values of the brand, David Yurman aims to build strong relationships with existing clients while also reaching new consumer segments. Through authentic partnerships with relevant talent and social-first content, the brand hopes to effectively communicate its unique positioning in the market.
With the addition of Moss, Tiffin, Kinney, and Brown, as well as the upcoming collaborations with other influential figures, David Yurman is establishing itself as a prominent player in the luxury jewellery industry. As the year progresses, customers can look forward to more exciting announcements and captivating campaigns from this renowned brand.
Links:
1. David Yurman Official Website
2. Andrew McMahon Appointed as David Yurman’s CEO
