London’s renowned department store, Liberty, made a significant announcement on Thursday that is set to shake up the fashion industry. The company revealed its latest venture in the Fabrics division, showcasing a new B2B platform and unveiling an exciting campaign to bolster its expansion in the fabrics market.
While Liberty has long been synonymous with luxury retail offerings from various brands, the company has recently shifted its focus to cultivating its own brands for both retail and wholesale purposes. Following the successful launch of its fashion collection, this strategic move towards expanding its Fabrics division demonstrates Liberty’s commitment to innovation and growth.
Famous for their bespoke elements and superior quality, Liberty’s fabrics have garnered praise and attention worldwide. The company has dedicated resources to curating unique prints and designs that have caught the eye of esteemed designers like Loewe and Paul Smith. This collaboration has resulted in a remarkable double-digit growth for the fabrics business.
The newly introduced online B2B platform at libertyfabrics.com is intended to cater to the increasing demands of global expansion and accessibility. Moreover, Liberty is set to introduce the Liberty Fabrics brand on Instagram next month, targeting a wider audience comprised of consumers and industry professionals alike.
Andrea Petochi, the Managing Director of Liberty Fabrics and Liberty London, stressed the significance of this new platform in showcasing Liberty’s innovative spirit and design ethos to potential business partners. This strategic move underscores Liberty’s dedication to evolving its business model while providing an enhanced customer experience.
The in-store campaign focuses on celebrating the rich heritage, intricate designs, and innovative spirit that have defined Liberty’s fabric collections since the early 19th century. The store’s windows have been transformed to showcase the detailed print and production processes behind the fabrics, with accompanying film footage to highlight the craftsmanship involved.
With a storied legacy spanning over a century, Liberty continues to uphold its reputation for excellence and expertise in the fabric industry. The painstakingly hand-drawn designs by the in-house team in London coupled with the meticulous screen-printing process at Italy’s Liberty Printing Mill have solidified Liberty’s position as a trailblazer in bespoke fabrics.
The fusion of traditional craftsmanship with cutting-edge technology exemplifies Liberty’s unwavering commitment to innovation and excellence in the fabrics realm. This new online platform and captivating campaign are poised to elevate Liberty’s fabrics division and firmly establish the brand’s presence in the global market.
To explore Liberty’s exquisite fabric collections and learn more about their latest offerings, visit Liberty London’s official website. For a behind-the-scenes look at Liberty’s design process and production techniques, watch the exclusive footage on Liberty’s YouTube channel.
