Liberty London, the renowned department store on Regent Street, is taking steps to enhance its store technology and customer experience through an expanded partnership with Aptos, a unified commerce solutions provider. By implementing the latest versions of Aptos’s Store POS and CRM applications and transitioning to a Software as a Service (SaaS) delivery model, Liberty aims to deliver real-time personalization and create seamless interactions between its associates and shoppers.
Martin Draper, Liberty’s CIO and Digital Director, recognizes the importance of meeting shoppers’ expectations for an exceptional retail journey. In order to achieve this, Liberty requires advanced technology that allows them to understand each shopper individually and equips their associates with the best tools and data to deliver optimal customer service, both in-store and online.
Through the deployment of Aptos’s latest POS version across its 125 tills and the CRM solution supporting millions of customers, the partnership between Liberty and Aptos will introduce new capabilities and provide real-time updates. This will enable Liberty to make better and quicker decisions, ensuring consistent delivery on its brand promise. Additionally, the transition to SaaS will enhance efficiency and automation, propelling Liberty’s digital transformation journey.
By utilizing Aptos’s innovative solutions, Liberty London intends to establish a personalized and seamless shopping experience for its customers. This partnership represents Liberty’s commitment to stay at the forefront of technology-driven retail experiences.
As relevant links to this article, you may find the following resources useful for further information:
1. [Aptos website](https://www.aptos.com/) – Learn more about Aptos and their unified commerce solutions.
2. [Liberty London website](https://www.libertylondon.com/) – Explore Liberty London’s offerings and stay updated on their latest developments.
