Liberty, the renowned London Department store, is making waves in the fashion industry with the launch of their exclusive swim and beachwear collection under their own brand. Renowned for their opulent offerings, Liberty is venturing into in-house brands to appeal to a broader clientele. Building off the triumph of their luxury sleepwear range, the department store has shifted focus towards providing stylish swimwear options for both men and women.
Utilizing their vast archive of heritage prints, Liberty is all set to unveil their own-brand swimwear collection in-store and online on May 17. This strategic move aligns with the prevailing trend in the retail sector where brands are increasingly opting for in-house labels to entice more consumers. With the growing popularity of in-house brands, Liberty is embracing this trend wholeheartedly.
Having tasted success with their leather goods and sleepwear lines, Liberty is now exploring the possibilities of delving into swim and beachwear. Crafted by their in-house design team, the swimwear collection showcases prints that are hand-painted from the archive, including the iconic Tree of Life print. This particular print acts as a common design element connecting the men’s and women’s collections seamlessly.
The extensive collection encompasses a wide range of swimwear options such as bikinis, swimsuits, and beach cover-ups like wrap dresses, shorts, and kaftans. Apart from clothing essentials, Liberty also offers accessories such as slippers, scarves, and hats from esteemed UK milliner Christys. The price range of the collection varies from £85 to £595, ensuring there is something suitable for everyone in this print-centric collection.
Given their commitment to luxury and excellence, Liberty’s foray into swim and beachwear epitomizes a well-thought-out move that capitalizes on the brand’s illustrious history of prints. By meticulously selecting and placing archive prints on each piece, Liberty guarantees a flattering appearance that is both classic and modern. This new collection signifies Liberty’s gradual and calculated approach towards broadening their own-brand range while staying authentic to their legacy as a haven for luxury fashion enthusiasts.
To browse through the exquisite collection, visit Liberty’s official website here and explore their latest offerings. For more fashion updates and trend alerts, follow Liberty on their Instagram page here.
