Lewis Hamilton, the legendary British Formula 1 driver and seven-time world champion, has recently been selected as one of Valentino’s inaugural DI.VAs (Di.fferent Va.lues) ambassadors. This prestigious role sees him take center stage in Valentino’s Pink PP ad campaign, which symbolizes the brand’s strong commitment to embracing diversity and revolutionizing various industries.
Valentino’s DI.VAs ambassadors are individuals who have achieved excellence in fields like cinema, music, literature, and sports. These ambassadors not only excel professionally but also uphold exemplary moral values and codes. Handpicked by Valentino’s creative director, Pierpaolo Piccioli, each ambassador plays a crucial role in promoting inclusivity and advocating for transformative change.
Hamilton’s involvement in this campaign goes far beyond his remarkable Formula 1 career. He is deeply passionate about using his influence and platform to drive positive transformations in the world of motorsports, particularly for future generations. Hamilton took a significant step towards this mission in 2021 when he established the Mission 44 foundation. Through strategic partnerships, collaborations, charitable donations, and advocacy efforts, this foundation seeks to empower underrepresented minorities in the UK.
Expressing his enthusiasm, Hamilton shared his excitement about collaborating with Valentino, a brand he has long admired, to celebrate the Pink PP Collection. He firmly believes that when individuals fully embrace their authentic selves, extraordinary things can happen. However, he also recognizes the tremendous power that emerges when people come together to exchange their diverse visions, values, and creativity.
Pierpaolo Piccioli, Valentino’s creative director, praised Hamilton for his strong values and unwavering authenticity. He drew attention to a compelling quote from Hamilton’s Instagram bio, which eloquently states, “Equal rights for all. Love is all.” Piccioli acknowledged Hamilton as an interpreter who tirelessly expresses his true self through his energy and actions. He further emphasized that Hamilton’s talent extends well beyond his outstanding achievements in sports, permeating every aspect of his life.
Alongside the ad campaign, Hamilton will embark on another groundbreaking venture with Valentino, aptly named ‘Valentino the Narratives.’ This extraordinary campaign invites celebrities to craft short pieces that will be showcased as impactful advertisements. Leveraging his versatility, Hamilton will share his profound reflections on the theme of ‘Love.’ These thought-provoking pieces will be prominently displayed in window showcases across different independent bookstores in London, marking a historic milestone for ‘Valentino the Narratives’ in the UK.
Hamilton’s association as a DI.VA ambassador for Valentino signifies a powerful fusion of fashion and motorsports. His tireless dedication to championing diversity, coupled with his unwavering commitment to making a positive impact on society, makes him an ideal partner for the iconic brand. Through their collaboration, Hamilton and Valentino aim to inspire transformative change and foster a more inclusive future, not only within the realm of fashion, but also across broader domains.
Useful links:
1. Valentino Official Website
2. Mission 44 Foundation
