L’Estrange, the beloved menswear brand, has recently opened its permanent store in the heart of London’s Seven Dials at 19 Earlham Street. This exciting development comes after the remarkable success of their pop-up shop on Neal Street, which first welcomed customers in November 2019. Although the pop-up faced intermittent closures due to the challenging circumstances presented by the COVID-19 pandemic, L’Estrange is thrilled to now have a long-term presence in the area.
Spanning an impressive 1,000 square feet, the new store embodies the brand’s unwavering commitment to sustainability. L’Estrange is dedicated to building a more intelligent wardrobe by utilizing renewable, organic, and recycled materials. With their modular clothing system, the brand aims to simplify the male wardrobe, providing comfortable, seasonless, and versatile pieces while minimizing their impact on the environment.
At the flagship store, customers can expect a personalized shopping experience, immersing themselves in the world of L’Estrange while receiving tailored advice on timeless looks. This personalized approach perfectly aligns with the brand’s mission to deliver meaningful experiences and educate consumers about their unique offerings.
L’Estrange’s devotion to sustainability and circularity has struck a chord with customers, leading to their recent inclusion in the Financial Times 2021 list of the 1,000 fastest-growing European companies, coming in at an impressive 90th place. This recognition underscores the increasing importance of sustainable fashion within the industry.
L’Estrange’s partnership with Shaftesbury, the landlord of their Seven Dials location, has been nothing short of supportive and flexible. Samantha Bain-Mollison, Retail Director at Shaftesbury, expresses her excitement about permanently housing L’Estrange within the Seven Dials community. She emphasizes how the brand’s forward-thinking values and sustainability practices seamlessly align with the area’s ethos. By joining esteemed names like Carhartt, Rains, and Farah on Earlham Street, L’Estrange strengthens Seven Dials’ reputation as a premier destination for menswear, particularly as the industry rebounds from the impact of extensive lockdowns.
Co-founder Tom Horne acknowledges the pivotal role that the Seven Dials neighborhood has played in the growth of L’Estrange’s business. He also recognizes that the pandemic has accelerated the shift towards more thoughtful consumption, a trend that perfectly aligns with the core values of their brand.
L’Estrange has solidified its position as a cult menswear label, celebrated for its sustainable, versatile, and high-quality clothing. With the opening of their permanent store in Seven Dials, the brand can continue to deliver exceptional experiences while championing a conscientious approach to fashion.
Useful Links:
1. L’Estrange Official Website
2. Seven Dials Official Website
