Leboncoin, a well-known online marketplace in France, has recently showcased its fashion aspirations by acquiring the e-commerce platform Videdressing. This strategic move signifies the establishment of a specialized fashion division within Leboncoin, underscoring the company’s dedication to the fashion industry. In an exclusive interview with FashionNetwork.com, CEO Antoine Jouteau explained that although fashion items were previously categorized under the “Home” section on the platform, they have always played a crucial role in driving the company’s success.
Jouteau pointed out that while Leboncoin may not be considered the most high-end platform for fashion, it has solidified its reputation as a go-to destination for second-hand fashion pieces, particularly shoes and handbags. By incorporating Videdressing into its operations, Leboncoin aims to position itself as a dominant force in the fashion resale market. As of the latest data on November 22, Leboncoin boasted an impressive 3.3 million clothing listings, 1.06 million shoe listings, and hundreds of thousands of accessory and jewelry listings.
The platform has noted a growing interest in fashion products, with millions of listings being generated over the course of the year. Jouteau also highlighted that searches related to fashion peak in October and as the year draws to a close. In September 2018, a significant number of visitors to the site were specifically interested in fashion listings, reflecting a strong demand for pre-owned fashion items.
Established in 2009, Videdressing features approximately 1 million active listings and attracts 3 million unique visitors on a monthly basis. The platform stands out for offering customers a seamless shopping experience, complete with various payment options and delivery management services. Additionally, Videdressing ensures the authenticity of luxury products through expert verification, instilling confidence in buyers.
While the integration of Videdressing into Leboncoin is still underway, both companies see ample opportunities for expansion and technological innovation. The acquisition of Videdressing not only broadens Leboncoin’s fashion portfolio but also consolidates its standing as a top online marketplace in France.
Committed to delivering top-notch service and genuine products, Leboncoin and Videdressing are well-positioned to provide customers with a distinctive shopping experience in the vibrant fashion resale sector. Stay tuned for exciting developments from this newly-forged fashion powerhouse in the coming days.
For more information on the acquisition and latest developments, check out the official Leboncoin website here and Videdressing site here.
