Paris’ iconic department store, Le Printemps, is expanding its offerings once again. Following the successful introduction of men’s and home collections, the store has now opened a dedicated space for children. Located on the 5th floor of Le Printemps on Rue de Provence, the children’s area is a haven for fashion-forward little ones.
Spanning an impressive 900 square meters, the children’s space at Le Printemps will showcase the works of renowned fashion houses, offering an extensive collection of shoes and accessories for boys and girls. The area takes inspiration from rustic cabin structures, creating a charming and inviting atmosphere for families.
One of the highlights of the children’s fashion area is the presence of pop-up stores, which provide smaller platforms for emerging brands to showcase their products. This gives customers the chance to discover new and exciting labels while exploring the department store.
For parents looking for items for babies, Le Printemps has also dedicated a section to newborns. Around ten brands will present a range of soft toys and gifts perfect for little ones. On the other end of the children’s space, numerous prestigious brands will showcase their shoe collections, ensuring that even the smallest fashionistas can step out in style.
Le Printemps is known for its commitment to luxury and style, and the addition of the children’s section further solidifies its status as a leader in the world of high-end retail. The department store will feature luxury brands like Kenzo Kids, Chloé, Burberry, and Stella McCartney Kids. Additionally, popular fashion houses such as Jacadi, Bonpoint, and Petit Bateau will also have a presence in the children’s section.
The trend of luxury fashion houses designing collections specifically for children is on the rise. Brands like Gucci, Karl Lagerfeld, Dior, and Balmain have already excelled in this area, and Givenchy has announced plans to launch a children’s fashion line in 2017. Le Printemps is positioning itself as a destination for families seeking luxury and style by catering to the fashionable needs of children.
In conclusion, Le Printemps’ expansion into the world of children’s fashion is an exciting development for the department store. With its dedicated space showcasing prestigious collections and a focus on luxury brands, Le Printemps continues to establish itself as a leader in the luxury retail sector.
Useful links:
1. Le Printemps Children’s Clothing
2. Jacadi
