In 2020, Le Printemps is set to make a major leap into the world of e-commerce. Following the recent announcement of CEO Paolo de Cesare’s departure, the company has unveiled its new multi-brand platform and released a compelling manifesto. The manifesto highlights Le Printemps’ commitment to respect for differences, personalized offerings, and ethical practices. The company’s new online space, Printemps.com, is designed to be more inclusive, caring, and free.
One of the key aspects of Le Printemps’ new platform is its focus on exclusivity. The company offers a curated selection of around 200 brands, including 40 that are digitally exclusive in France. Additionally, Le Printemps has forged unique collaborations with renowned designers such as Jil Sander and Koché. By blending luxury houses with independent young designers, Le Printemps aims to cater to a diverse range of styles and preferences. The platform presents its offerings in the form of “Closets,” which are thematic looks designed for different occasions, including the office and cocktail parties. Users can also enjoy free access to a Personal Stylist, who can be contacted via email, chat, or phone.
Inclusivity is another important value for Le Printemps. The platform categorizes its merchandise under three tabs: Women, Men, and Unisex. In its manifesto, Printemps.com boldly declares itself as “for all beauties” and “for all genders.” The company also aims to encourage its selected creators to expand their size ranges, although this goal has not yet been fully achieved. Transparency plays a significant role in attracting authenticity-conscious younger generations.
Le Printemps has taken steps to ensure that its website is accessible to people with disabilities. Through a partnership with the digital accessibility solution Facil’iti, the platform’s display can be customized according to the user’s needs.
The company’s choice of neon green as its graphic color is another interesting aspect. Described as a “positive” and “emotional” choice, this color directly reflects the concept of “Care,” which is one of the pillars of Le Printemps’ offering. The company is committed to strengthening its Corporate Social Responsibility (CSR) policy throughout its operations, from sourcing creators to using more responsible packaging. Le Printemps has also partnered with Fairly Made and utilizes electric vehicles for its deliveries. These actions demonstrate the company’s consideration for the environment and social justice.
By incorporating a manifesto into the launch of its new platform, Le Printemps aims to showcase its brand values in a competitive retail industry. This move sets the company apart, particularly as players like Zalando enter the luxury sector. However, Le Printemps’ content strategy goes beyond the manifesto. Printemps.com aims to establish itself as a true online media platform by partnering with the editorial team of Andidote magazine. This collaboration offers exclusive editorial content on topics such as culture, fashion, and societal issues.
Printemps.com is the destination for a unique and inclusive e-commerce experience. Le Printemps is embarking on a new era where fashion aligns with ethics, personalization meets inclusivity, and care lies at the core of every decision. Join the journey and discover a world where shopping brings joy and contributes to a better future.
Useful links:
– Printemps.com
– Andidote magazine
