Le Bon Marché, the renowned department store in Paris, has undergone a stunning transformation for the summer season. The store has embraced the theme of a summer market for its new commercial campaign, ‘Les Bons Marché de L’été,’ creating a vibrant and lively atmosphere for shoppers. The campaign began on April 29 and will continue until June 18, providing ample time for visitors to experience the excitement.
Adding to the allure of Le Bon Marché’s summer market is the presence of Sézane, a well-known Parisian label. As they celebrate their 10th anniversary, Sézane has taken center stage at the department store, spanning all floors from the ground level to the skylights. Shoppers will be treated to the unveiling of Sézane Editions, a premium ready-to-wear line specially designed for special occasions. Furthermore, Sézane offers a sneak peek of Les Composantes, their home decoration line. To add to the excitement, Sézane has ventured into the beauty segment, collaborating with Brazilian label Farm Rio and Sea New York. Men’s fashion also receives its own spotlight with the promotion of Octobre Editions through a pop-up store.
To create the authentic market ambiance, Le Bon Marché has incorporated striped canvas awnings, market stalls, and rustic elements like trailers, crates, and baskets. Visitors can take a refreshing break at the Café Tapisserie, while the department store entrances have been transformed into a card shop and a lottery stall embellished with the Sézane logo.
In addition to Sézane, many other brands have joined Le Bon Marché’s summer market, showcasing exclusive seasonal products made specifically for the event. Barnes Rendel offers stylish sunglasses, Gambade provides trendy shopping totes, Vilebrequin showcases the latest swimwear, Petites Pommes features life rings, Ulla Johnson presents elegant long dresses, and Parabaya offers beautiful bracelets.
For beauty enthusiasts, there is a dedicated section highlighting exciting launches. Acqua di Parma presents its new summer fragrance, Arancia La Spugnatura, a refreshing citrusy scent. Fresh introduces a range of products promising a glowing summer complexion.
Le Bon Marché’s summer market is a delightful escape, inviting visitors to immerse themselves in its vibrant atmosphere and explore a thoughtfully curated selection of fashion, beauty, and home decor. Whether you are in search of a standout outfit, the perfect accessory, or simply wish to indulge in the excitement of a summer market, Le Bon Marché offers a unique shopping experience that captures the essence of the season.
For more information and to plan your visit to Le Bon Marché’s summer market, please visit their official website and Instagram page.
