Laura Ashley has recently made headlines with the sale of its Laura Ashley Hotel, The Manor in Elstree, Hertfordshire for a total of £6m. This move comes as part of a larger strategic shift within the company, as newly appointed chairman, Andrew Khoo Boo Yeow, plans to streamline the brand’s retail operations in the UK by reducing the number of stores to 120.
The Laura Ashley Hotel was originally purchased by the company in 2011 for £5.8m and underwent a significant refurbishment in 2013 to reflect the brand’s iconic style and aesthetic. However, with the recent sale of the hotel, Laura Ashley is signaling a new direction for its business focus.
Despite this shift, Laura Ashley is not abandoning the hospitality industry entirely. In fact, the company has confirmed its intention to expand its presence in this sector both at home and abroad through licensing and franchising agreements. This strategic move aims to leverage the brand’s reputation and design expertise in a new market segment.
Currently, Laura Ashley operates four licensed Tea Rooms and The Belsfield hotel in Windermere under similar arrangements. By emphasizing its presence in the hospitality industry, the brand is aiming to enhance its offerings and reach a broader consumer base.
Overall, the decision to sell the Laura Ashley Hotel and pivot towards the hospitality sector demonstrates the company’s commitment to adapting to market trends and evolving customer preferences. By aligning its operations with growing industries, Laura Ashley hopes to solidify its position as a prominent player in both retail and hospitality.
For more information, you can visit Laura Ashley’s official website here, and explore their current hospitality offerings.
