Following Kenzo’s recent partnership with Alibaba’s Luxury Pavilion, Lanvin is now making its presence felt in the Chinese e-commerce market. Luxury platform Secoo will host Lanvin’s e-shop, providing a significant opportunity for the brand. While Alibaba and JD.com dominate the Chinese marketplace, Secoo has established itself as a niche player in luxury goods since 2008, boasting a community of over 30,000 members and offering a selection of more than 3,000 brands. Secoo’s loyalty program, which includes five membership levels, is particularly impressive. The platform’s online-to-offline model is also supported by ten physical locations throughout China, known as “experience centers,” which offer exclusive services to Secoo’s members.
This collaboration between Lanvin, France’s oldest active fashion house, and a Chinese e-commerce player is a significant milestone. Fosun Fashion Group, the Chinese conglomerate’s fashion arm and owner of the Lanvin brand since 2018, played a crucial role in facilitating this partnership. Lanvin’s e-shop on Secoo will debut by offering the Spring/Summer 2020 collections for both men and women, designed by creative director Bruno Sialelli. To commemorate the launch, Secoo has created exclusive video content that will be showcased on their website and social media platforms. The goal is to present Lanvin’s story in an innovative way that resonates with the young, tech-savvy, and connected Chinese consumer. This collaboration positions Secoo not only as a luxury goods retailer but also as a content creator, forging a mutually beneficial relationship for all parties involved.
For more information on Secoo’s partnership with Lanvin, click here: Secoo-Lanvin Partnership
To explore Lanvin’s e-shop on Secoo, visit their website: Lanvin on Secoo
