Lanvin, the luxury fashion brand, has recently unveiled its latest campaign, titled Character Studies, which features male protagonists. This series marks the second chapter of the campaign and is a collaboration with renowned photographer Steven Meisel.
The initial debut of Character Studies took place last autumn and featured a cast of female characters. Now, Lanvin has expanded the campaign to include male figures that are being celebrated as “Lanvin’s modern heroes.” The campaign showcases intimate portraits and films that aim to capture the essence of these characters.
The main objective of the campaign is to convey the concept of “le chic ultime,” a term coined by Lanvin’s founder that represents the ultimate form of chic. It focuses on presenting the newly envisioned Lanvin man, highlighting his unique qualities, and aligning with the brand’s core values of independence, sensuality, curiosity, and discretion.
Taking inspiration from the pioneering spirit of Jeanne Lanvin, who was ahead of her time in integrating men’s and women’s fashion, the campaign revives this vision to emphasize the brand’s unifying perspective. The black and white imagery of the campaign features Quintin van Konkelenberg, Alberth Johnson, Gendai Funato, and Job. Additionally, Raquel Zimmermann, who played a prominent role in the first chapter, makes her return.
Apart from the striking photography and videos by Steven Meisel, the campaign also involves creative direction by M/M Paris, styling by Ludivine Poiblanc, hair by Guido Palau, and make-up by Pat McGrath. The campaign is being launched globally this month through various channels, including print, digital, social media, and out-of-home platforms.
Lanvin continues to push the boundaries of artistic storytelling with its Character Studies campaign. This campaign exemplifies the brand’s commitment to redefining elegance and style. With a captivating cast of characters and the expertise of industry leaders, Lanvin showcases its innovation and timeless appeal.
Useful Links:
1. Lanvin Official Website
2. Lanvin Instagram
