Lanvin Group, a Shanghai-based luxury group known for brands such as Lanvin, Sergio Rossi, Wolford, St. John, and Caruso, had its long-awaited debut on the New York Stock Exchange (NYSE). The event was a significant milestone for the group, as it aims to establish itself as a major player in the luxury market alongside industry giants like LVMH, Kering, and Richemont.
The IPO became possible through a partnership with Primavera Capital, a leading alternative asset management firm. By entering the NYSE, Lanvin Group hopes to solidify its position in the luxury market and attract global investors.
During the NYSE debut, Joann Cheng, the group’s chairman and CEO, along with other key executives, rang the opening bell in a grand celebration. Cheng expressed her gratitude to the NYSE for the opportunity and shared her personal journey, highlighting the fulfillment of her dreams. The event showcased the brand’s commitment to excellence, with a white carpet and banners displaying the Lanvin name and its slogan, “Heritage for Tomorrow.”
In exclusive interviews, Cheng discussed the group’s growth plans and potential in the global market. While the group’s primary brand, St. John, has a strong presence in the US market, Cheng recognizes the opportunity for expansion in the Asian and Chinese markets. Esteemed luxury brands like Louis Vuitton and Dior currently dominate these markets, with large market shares. However, Cheng believes there is still room for growth and the Lanvin Group aims to capture a larger share by focusing on retail expansion in the US, China, and Europe.
To achieve this, the group plans to enhance its digital channels, expand product categories, and invest in product development. Particular emphasis will be placed on shoes, leather goods, and accessories. These efforts have already begun to show promising results, with the Lanvin Group’s brand experiencing a significant revenue increase of 73% in the first half of the year.
Cheng also highlighted the unique synergy among the group’s brands, emphasizing collaboration rather than competition. This has led to successful brand partnerships, such as the recent collaboration between Sergio Rossi and Wolford. While the group may consider acquiring other brands in the future, Cheng stressed the importance of maintaining the diversification and value of the current brand portfolio.
The historic listing on the NYSE was celebrated with the ringing of the opening bell and subsequent trading of Lanvin Group’s shares and warrants. Although the stock experienced some fluctuations on its first day of trading, Cheng remains confident in the group’s future prospects. She emphasized the importance of day-to-day operations and delivering results to ensure a brighter future for the Lanvin Group.
Overall, Lanvin Group’s debut on the NYSE marks an exciting chapter in the company’s history and showcases its ambition to become a global luxury group. With a strong portfolio of brands, strategic partnerships, and a focus on growth and innovation, the Lanvin Group is well-positioned for success in the ever-evolving luxury market.
> Useful links:
> [NYSE](https://www.nyse.com/index)
> [Lanvin Group](https://www.lanvingroup.com/)
