French fashion house Lanvin has teamed up with renowned photographer Stepen Meisel for its latest campaign, Lanvin Character Studies. The purpose of this campaign is to reintroduce elegance and sophistication into everyday life, embodying the concept of “le chic ultime” coined by founder Jeanne Lanvin. The campaign showcases intimate portraits of six women: Raquel Zimmerman, Electra 3000, Wali Deutsch, Lex Peckham, Alay Deng, and Lian Koster.
Not only does this campaign represent a new direction for Lanvin, but it also represents a confident visual identity for the brand, developed in collaboration with M/M Paris. This “image campaign” presents a fresh set of brand values, connecting the rich heritage of France’s oldest fashion house with the realities of modernity.
Lanvin has big plans for 2023, including the launch of a redesigned website and a new boutique concept in the first half of the year. These initiatives come at a time when the brand is experiencing a surge in sales. The Lanvin Group recently reported a significant increase of 73% in revenues, reaching €202 million in the first half of the year. The flagship Lanvin brand alone saw a remarkable 117% growth in global sales, with wholesale increasing by an astonishing 260%.
This is an exciting moment for Lanvin as it undergoes a transformation and solidifies its position as a leading luxury brand. The collaboration with Steve Meisel for the Lanvin Character Studies campaign showcases the brand’s commitment to creating captivating and timeless imagery. With the upcoming launch of the new website and boutique concept, Lanvin aims to further enhance its digital presence and provide customers with an elevated shopping experience.
The Lanvin Woman portrayed in this campaign embodies the essence of the brand – she is cultured, curious, discreet, self-possessed, and comfortable in her own skin. Lanvin seeks to inspire women to embrace their individuality and express themselves through fashion. The intimate portraits in the campaign foster a deeper connection between the audience and the Lanvin Woman, inviting viewers to envision themselves in the world of Lanvin.
With its storied history and iconic status in the fashion industry, Lanvin has always been synonymous with elegance and sophistication. The Lanvin Character Studies campaign not only pays homage to the brand’s legacy but also sets the stage for its future. By seamlessly blending tradition and innovation, Lanvin continues to evolve and captivate the fashion world with its unique vision.
Looking ahead to 2023, it is evident that Lanvin has exciting plans in store for its loyal customers. The redesigned website and revamped boutique concept promise to provide a superior shopping experience and solidify Lanvin’s position as a leader in the luxury fashion industry. With its impressive sales growth and collaborations with esteemed talents like Stepen Meisel, Lanvin is poised for success in the years to come.
Useful links:
1. Lanvin Official Website
2. Vogue – Lanvin Character Studies Campaign
