Landsec, the commercial property giant, has responded to the changing needs of traditional retailers and the increasing demand from digital natives by launching Bluewater, a new product for retail brands that offers more flexible lease options. Bluewater consists of four different packages, including Platform, Platform+, Home, and Spotlight, which range from one-day leases to three-year leases and include lower initial capital expenditure requirements. These packages also incorporate features that allow for better use of data-driven insights to enhance the guest experience.
Designed with the goal of making physical space more accessible to smaller retailers, independents, and digital natives, Platform and Platform+ are two of the products offered by Landsec. These products provide agile serviced spaces that are ready for quick bespoke fit-outs and are available on lease terms ranging from 3 to 18 months. Platform+ specifically offers fully furnished spaces for brand activation on highly flexible lease terms starting from two days. Home, on the other hand, offers premium space for more established brands in compelling destinations and is available on lease terms of 18 months or more. Lastly, Spotlight provides highly flexible activation space in common areas, with lease terms ranging from one day to three years.
The launch of these four products marks a significant shift towards a more customer-centric retail model for Landsec. The company engaged in a collaborative consultation process with brands of all sizes to develop these offerings. The Bluewater offer has already undergone a successful trial period of five months at Trinity Leeds with luxury trainer retailer Kick Game and will be rolled out across the rest of Landsec’s portfolio in the future. Bluewater and St David’s will also see expansion plans later this year.
According to Nik Porter, Head of Retail Brand Management at Landsec, the retail and hospitality industry has experienced significant structural shifts in recent years, leading to dramatic changes in the requirements for physical space. A traditional, one-size-fits-all leasing model is no longer sufficient. The introduction of the Bluewater products reflects this new reality and caters to brands of all sizes, from digital natives entering the market to established brands aiming to refresh their brand experience.
The launch of these products aligns with Landsec’s strategy of focusing on major retail destinations and prioritizing the guest experience. It also supports the company’s new partnership, insight-led approach, which aims to foster closer and more collaborative relationships with brands to create mutual value. Landsec aims to meet the evolving needs of retailers in an ever-changing landscape through the introduction of the Bluewater offer.
Links:
– Landsec Retailers
– Landsec Portfolio
