Lancel, the prestigious French leather goods brand, has recently made an exciting announcement regarding their newest brand ambassador. Lili Reinhart, known for her outstanding portrayal of Betty Cooper in the popular television series Riverdale, has been chosen to represent the renowned fashion brand. Taking over from previous ambassadors Isabelle Adjani and Beatrice Rosen, Reinhart’s appointment brings a fresh and youthful energy to the brand.
Described by Lancel as an individual who is both “inspiring and inspired, cool and sophisticated,” Lili Reinhart has not only made a name for herself in the entertainment industry but has also ventured into other creative endeavors. She has established her own production company called Small Victory Productions, showcasing her versatility and ambition. Reinhart’s debut film, “Look Both Ways,” where she not only starred but also played a role behind the camera, quickly gained popularity and even reached number one on Netflix upon its release.
In addition to her successful acting career, Reinhart has also delved into the literary world. Her book of poems titled “Swimming Lessons” became a New York Times bestseller, further exemplifying her multifaceted talents and creative prowess.
The collaboration between Lancel and Lili Reinhart is expected to yield stunning results, with the initial images featuring the partnership set to be showcased in the upcoming Spring-Summer 2023 and Autumn-Winter 2023-24 campaigns. These campaigns, beautifully captured by renowned photographer Peter Ash Lee, will undoubtedly capture the attention of fashion enthusiasts worldwide.
Lancel, which belongs to the esteemed Italian group Piquadro, has carefully chosen Reinhart as their ambassador in order to enhance their international visibility. The brand has achieved remarkable growth in the past financial year, with a turnover of 60 million euros, marking an impressive increase of 26.3%.
Lili Reinhart’s collaboration with Lancel represents a strategic move for the brand, as her broad appeal and exceptional achievements across various industries are expected to resonate deeply with Lancel’s target audience. With shared values of inspiration, sophistication, and creativity, the collaboration between Reinhart and Lancel is poised to create a significant impact in the worlds of fashion and entertainment.
(Useful links: Lancel Official Website and Lili Reinhart’s Instagram)
