Founded in 1963, Lamborghini is gearing up for a year filled with celebrations. The luxury car brand has organized its first event, an exhibition tracing its history, at its museum in Sant’Agata Bolognese, Italy. This is just the beginning, as global events are expected to take place in 2023.
In recent years, we have seen other luxury brands embark on similar celebratory journeys. Two years ago, Louis Vuitton commemorated the 200th anniversary of its founder’s birth with a series of projects. Last year, Fendi celebrated its iconic Baguette bag through a show, and Moncler organized a grand event in Milan to mark its seven decades of existence, featuring artistic performances, fashion shows, and unique collaborations centered around the Maya jackets.
As 2023 approaches, Lamborghini is preparing to honor its own significant milestone. With 60 years under its belt, the automaker is determined to pay tribute to its history that began in 1963 in Sant’Agata Bolognese. CEO of Automobili Lamborghini, Stephan Winkelmann, has revealed that the brand has planned “international events, initiatives, and unexpected activities” that will be unveiled throughout the year.
To kick off the festivities, Lamborghini has already opened a new museum destination in its hometown. The exhibition titled “The Future Begins in 1963” showcases 19 of the brand’s iconic cars, including the 350GT, Murciélago SV, Huracán Performante, Veneno, and Sián. These cars are presented in three main themes that highlight the significant milestones in Lamborghini’s history. According to the company, “All Lamborghini supercars embody at least one disruptive idea that initially seemed unusual but was embraced in the evolution of automobiles.” This exhibition not only serves as a celebration but also as an opportunity for Lamborghini to engage with its audience and showcase its rich heritage.
This event comes after a successful financial year in 2022 for Lamborghini. The brand delivered over 9,200 vehicles, representing a growth of 10% compared to the previous year. These positive results have encouraged the company to invest in new projects, such as the recent launch of an ultra-limited premium bicycle.
As we look forward to the exciting celebrations and events planned by Lamborghini in 2023, it is clear that the luxury car brand is determined to honor its legacy and captivate its audience with its illustrious history.
Useful Links:
1. Lamborghini Official Website
2. Lamborghini Store
