Lamborghini, the renowned luxury car manufacturer, is branching out and diversifying its endeavors. Teaming up with 3T Bike, an Italian cycling expert, Lamborghini has recently announced the introduction of an off-road bike inspired by its latest supercar, the Huracán Sterrato. Priced at 15,000 euros, this new Lamborghini model is known as the 3T Exploro Racemax and boasts two wheels. It is categorized as a gravel bike, offering a blend between a road bike and a mountain bike.
Created in partnership with 3T Bike, the Lamborghini bike embodies the aesthetic features of the Huracán Sterrato supercar, as well as its technical prowess. Like the vehicle, this two-wheeler is constructed from carbon and titanium material, specifically crafted to conquer challenging and steep terrains. Cycling enthusiasts will appreciate its 12-speed cassette, hydraulic disc brakes, Fizik Antares Versus EVO 00 saddle, and Pirelli Cinturato Gravel Fat 40mm 700c tires.
As with other Lamborghini products, the production of this bike will be limited. Only a total of 2,000 numbered units will be produced and made available for purchase starting in March 2023. This exclusivity amplifies its appeal and desirability among collectors and enthusiasts.
Lamborghini’s entrance into the cycling industry is not its first foray beyond the automotive sector. In late 2021, the brand collaborated with Secretlab, a gaming chair specialist, to launch its own gaming chair model catering to the gaming community. This move aimed to establish a presence in the gaming equipment market and attract a younger, technologically inclined, and affluent customer base.
Expanding its horizons even further, Lamborghini ventured into the realm of non-fungible tokens (NFTs). In August 2022, the company launched an NFT activation in collaboration with The Epic Road Trip. With this initiative, Lamborghini now offers a new NFT drop every 24 hours for four consecutive days each month. By doing so, the company intends to engage with its new community and solidify its presence in the Web3 space, following the footsteps of its competitors.
Through these strategic moves, Lamborghini aims to conquer new markets and appeal to a wider range of customers. Leveraging its iconic brand and reputation for luxury and innovation, Lamborghini is actively forming partnerships and embarking on ventures that cater to evolving consumer interests and lifestyles. By extending its product offerings from gaming chairs to bicycles, Lamborghini is expanding its reach beyond the roads, providing exclusive and premium products for those seeking unique experiences.
For more information on Lamborghini’s newly launched off-road bike, visit here.
