Lacoste, the iconic French brand synonymous with timeless sportswear, has partnered with Chinatown Market, a dynamic streetwear label hailing from Los Angeles, to introduce an electrifying new collection. By combining Lacoste’s classic aesthetic with Chinatown Market’s bold graphics, the collaboration has birthed a range of tees, hoodies, and headwear that are poised to turn heads and set trends.
The Lacoste x Chinatown Market lineup showcases an enlarged, co-branded rendition of Lacoste’s famous crocodile logo, as well as intricately embroidered crocs and a globe motif inspired by Chinatown Market’s digital art success. The color scheme is a harmonious mix of vibrant pastel shades on polos and short-sleeve tops, complemented by timeless black and white tees and sweaters.
Fashion connoisseurs eager to get their hands on this innovative collection can mark their calendars for September 7th at Chinatown Market stores, or September 9th when the line launches online at Lacoste. Founded in 2016, Chinatown Market has soared in popularity due to its daring streetwear designs and interactive events, boasting a massive following of 668k on Instagram and endorsements from major stars like Jay-Z, Erykah Badu, and LeBron James.
This isn’t the first rendezvous between Lacoste and Chinatown Market. Back in 2018, the two brands united for a lively apparel project at the esteemed Hypefest, a festival celebrating the fusion of streetwear, art, music, and culture. Attendees were treated to the unique opportunity of customizing airbrushed Lacoste polos under the guidance of Chinatown Market representatives, resulting in one-of-a-kind creations marrying the essence of the two labels.
Adding to Lacoste’s triumphant fashion story is the launch of the Polo Merci soft-collar shirt earlier this year. This limited-edition piece, with proceeds supporting the Red Cross and Red Crescent in their fight against the Covid-19 pandemic, solidifies Lacoste’s commitment to both style and social responsibility. By channeling their influence towards noble causes, Lacoste affirms their dedication to leaving a positive imprint on the world.
In essence, the Lacoste x Chinatown Market collaboration isn’t just a collection of clothing; it’s a vibrant celebration of the fusion between two powerhouse brands. With its visually striking designs and meaningful motifs, this collection is set to resonate with fashion enthusiasts and streetwear aficionados on a deep level, embodying the mantra that fashion isn’t just about clothing—it’s about storytelling.
To explore more about the Lacoste x Chinatown Market collection, visit Lacoste and Chinatown Market.
