French fashion brand Lacoste has recently unveiled its new flagship store on Regent Street in London. This impressive 900 square meter space is now the largest Lacoste store in the UK. Taking inspiration from the Lacoste Arena flagship store in Paris, which opened its doors in 2022, the Regent Street location aims to encapsulate the diverse cultures that make up the Lacoste brand.
One of the standout features of the store is its wide range of products, with a special emphasis on Lacoste’s iconic polo shirts. These classic garments are given a dedicated Polo Wall area, celebrating their craftsmanship and creativity. 2024 marks the 90th anniversary of the invention of the polo shirt, making it an especially fitting time to honor this timeless piece. In addition to their popular polo shirts, Lacoste offers an array of other products including footwear, golf and tennis collections, fitness apparel, and ready-to-wear options for men, women, and children.
To enhance the shopping experience, Lacoste provides customization services for its Crocodile essentials. This allows customers to personalize their items with unique colors, initials, and cuts. Furthermore, the store boasts a designated area for top customers and offers assistance from personal shoppers.
One unique aspect of the Regent Street store is the exclusive art installation by Japanese artist HAYU. This eye-catching installation features a wire crocodile reminiscent of a tennis court, adding a distinct and memorable touch to the store’s atmosphere. The wooden ceiling, reflecting Lacoste’s brand identity, further enhances the overall aesthetic. Visitors can explore different spaces within the store through an immersive tunnel that features interactive screens and illuminated arches.
London was chosen as the location for Lacoste’s new flagship store due to its vibrant and cosmopolitan atmosphere. According to Catherine Spindler, Lacoste’s deputy CEO, the opening of the store is a bold statement to the brand’s international fans. Similar to the Paris flagship store, the Regent Street location aims to redefine the customer experience and provide unique opportunities for engagement within exceptional and unifying spaces.
Looking ahead, Lacoste has plans to open additional flagship stores in New York in 2024 and another location in Asia, although specific details have not yet been announced. The opening of the flagship store on Regent Street solidifies Lacoste’s presence in the competitive UK market and sets the stage for further expansion worldwide.
Related links:
– [Lacoste’s official website](https://www.lacoste.com/)
– [Lacoste’s Regent Street flagship store](https://www.lacoste.com/gb/lacoste-flagship-store-regent-streets)
