Sneaker resale platform, Laced, is taking a major stride into the European market, extending its services to buyers and sellers throughout the continent. With the European sneaker market estimated to be valued at $16.4 billion annually, Laced has set its sights on becoming the top platform for authentic online sneaker sales.
One of Laced’s standout features is its industry-leading authentication process, ensuring that buyers can have complete confidence in the products they are purchasing. Additionally, the platform offers same-day order processing and payouts, making it a convenient and efficient choice for sneaker enthusiasts.
To facilitate its expansion into Europe, Laced has launched dedicated German and French language websites and plans to introduce Italian and Dutch sites in the near future. This localized approach allows customers to access the platform in their native languages, enhancing their overall user experience.
The range of products available on Laced in Europe will mirror the selection in the UK. This includes a vast array of sneakers, from highly sought-after and exclusive finds to popular brands such as Air Jordans, Nike Dunks, and New Balance. Customers can browse and purchase these items using euros, and they have access to Laced’s inventory across both Europe and the UK.
CEO Chris Gibbons founded Laced with the vision of providing a secure and transparent platform for collectors and enthusiasts to buy and sell their items. Through this expansion into Europe, Laced aims to make luxury goods more accessible to customers worldwide.
With the increasing demand and growth, Laced is expanding its London-based office and plans to hire at least 25% more staff. This means that new job opportunities will be created in departments such as content marketing, operations, and logistics.
Laced’s expansion into the European market marks a significant milestone for the company. With its emphasis on authenticity, convenience, and customer satisfaction, Laced strives to become the go-to platform for sneaker enthusiasts across the continent. By offering a diverse range of products, prompt service, and secure transactions, Laced is poised to revolutionize the sneaker resale market in Europe.
Useful links:
1. Laced official website
2. Market research on the sneaker market
