La DoubleJ: Redefining Haute Couture with Color and Craftsmanship
La DoubleJ is a rising star in the world of high fashion, thanks to the vision and passion of American expat JJ Martin in the vibrant city of Milan. The brand has been gaining attention for its bold and colorful designs, recently marking a significant milestone with the opening of its first showroom in Paris. Located in a luxurious apartment on rue de Rivoli, the showroom provided guests with breathtaking views of the city, including the iconic Eiffel Tower, setting the stage for an unforgettable evening.
From eye-catching retro prints to modern silhouettes, La DoubleJ’s aesthetic strikes a balance between the high-end artistry of Mary Katrantzou and the casual elegance of Zimmermann, all at a more accessible price point. With an annual turnover of €10 million and a presence in 85 stores worldwide, the brand’s growth is further fueled by a thriving e-commerce platform, accounting for nearly a third of its sales.
Setting itself apart with a focus on quality and tradition, La DoubleJ produces its silk garments in Como and knits in Tuscany, showcasing the best of Italian craftsmanship. Collaborating with esteemed partners such as Kartel and Murano glass, the brand has expanded its range to include home decor and accessories, from stylish armchairs to festive glassware, bringing its signature playful aesthetic into everyday life.
When asked about the essence of La DoubleJ, Martin encapsulated it succinctly: “Raise your vibrations,” capturing the brand’s vibrant and energetic ethos. The star-studded showroom opening in Paris drew a crowd of fashion insiders, including Petra Winter, Natasha Fraser, and Elizabeth von Guttmann, all eager to toast to La DoubleJ’s success against the backdrop of the illuminated Eiffel Tower.
With its unmistakable blend of Italian artistry, vibrant prints, and whimsical designs, La DoubleJ is poised for even greater heights in the realm of haute couture. As the brand continues to captivate fashion aficionados around the world, its commitment to creativity, quality, and joy shines through in every collection.
References:
1. La DoubleJ Official Website
2. La DoubleJ on Vogue
