Nicolas Gerlier, the CEO and founder of La Bouche Rouge Paris, recently spoke at the Salon du Luxe 2020 about the unique aspects of his makeup brand and how it has remained resilient during times of crisis. The interview focused on the impact of the coronavirus pandemic on the beauty industry in France and how digitalization has played a crucial role in the success of beauty companies.
Gerlier emphasized the importance of digitalization in the business model of beauty companies and saw it as an opportunity to reinvent the retail experience. Despite being an online-born brand, La Bouche Rouge has successfully created a physical experience for its customers through personalized services. They offer custom lipstick colors and personalized leather cases, which not only enhance the physical experience but also create a consistent and cohesive omnichannel experience.
One of the key factors for resilience in a young beauty brand, according to Gerlier, is innovation. La Bouche Rouge has revolutionized the industry by committing to a plastic-free approach in all aspects of their business. This includes production, formulation, supply chain, and packaging. Even in their physical stores, they eliminate the use of plastic. Gerlier believes that innovation is at the heart of young companies’ success today.
For those interested in hearing the full interview with Nicolas Gerlier, it is available on the Salon du Luxe Paris 2020 platform. The interview provides valuable insights into the challenges and opportunities faced by the beauty industry and how La Bouche Rouge has navigated through them.
Useful links:
– Salon du Luxe Paris 2020 platform
– La Bouche Rouge Paris official website
