Kurt Geiger, the well-known footwear retailer, is preparing to open more stores across the UK as it effectively draws in new customers. Despite the numerous difficulties faced by the footwear industry throughout the pandemic, the company has managed to bounce back and achieve sales that are now at 80% of pre-pandemic levels. CEO Neil Clifford exudes confidence about the future and attributes this success to the unwavering resilience of physical stores, robust online sales, and the constant demand for high heels.
Not only has Kurt Geiger captivated attention through its alluring footwear, but it has also garnered praise for its noteworthy charitable initiatives. For instance, the company donated a portion of its profits generated from the sales of rainbow face masks and bags to the NHS. Moreover, Kurt Geiger provided special discounts to healthcare workers during the challenging times. Despite facing a dip in profits last year, the company showed its commitment to making a positive difference by donating £1.2 million to charity, and it intends to donate 5% of its profits in the future. Clifford firmly believes in the power of kindness and how it can significantly impact the brand’s reputation.
Thanks to its recent surge in sales, Kurt Geiger has devised plans to open between 13 and 15 new stores this year, indicating the highest number of store openings since 2008. This aggressive expansion strategy sets Kurt Geiger apart from its competitors who are scaling down their store operations. Clifford attributes this expansion to the company’s improved relationships with landlords, reduced rental costs, and the strategic decision to close some of its 200 department store concessions. Furthermore, the company’s growth has been fueled by increasing sales in the United States and the recent launch of a warehouse in Los Angeles.
Kurt Geiger’s ambitious plans for expansion are a testament to its strong belief in the recovery of the retail industry. The company is dedicated to providing customers with a shopping experience that is both unique and elevated. As the brand successfully attracts new customers and adapts to the continuously evolving retail landscape, it remains steadfast in its commitment to leveraging charitable initiatives to make a positive impact. Alongside that, Kurt Geiger is dedicated to delivering high-quality footwear to its devoted fanbase.
Links:
Kurt Geiger Official Website
British Heart Foundation
