Kurt Geiger, the renowned footwear and accessories specialist, is expanding its product range by venturing into the swim sector. In addition to their existing offerings, the brand has introduced a collection of one- and two-piece swimsuits, as well as a beachwear mini dress and loose top.
This strategic decision to enter the swim sector comes at a time when holiday bookings are surging. After a year of the global health crisis disrupting travel plans, people are eager to make the most of their summer and enjoy some much-needed vacation time. Kurt Geiger is capitalizing on this trend by launching a marketing campaign featuring Adwoa Aboah and collaborating with influencers to showcase their swimwear range at events like Coachella. The efforts have already yielded positive results, with the collection quickly selling out in both the UK and US markets. Notably, The Kensington swimsuit has been a standout piece, with high demand leading to its swift success.
It is interesting to note that The Kensington swimsuit draws inspiration from one of Kurt Geiger’s most popular product lines. The multicolour Kensington design has been a customer favorite for years and has proven successful in both the brand’s shoes and bags. This swimwear collection also includes other designs, such as the eye motif, which have previously been featured in Kurt Geiger’s footwear range.
In terms of pricing, the swim collection offers a range of options, with prices ranging from £59 to £199. The brand has ensured inclusivity by offering sizes ranging from XS to XXL, catering to different body types and preferences. This demonstrates Kurt Geiger’s commitment to meeting diverse consumer demands and embracing emerging trends. The brand’s expansion into the swim sector showcases their ability to thrive in not only the footwear market, but also other fashion segments.
As customers eagerly make holiday bookings and embrace the post-Covid activity bounce-back, Kurt Geiger’s stylish and high-quality swimwear collection puts them in a prime position to meet the needs of fashion-conscious individuals.
Useful links:
1. Kurt Geiger Swimwear Collection
2. Kurt Geiger Official Website
