Kurt Geiger’s latest star-studded campaign for AW18 is making waves in the fashion world, as the British footwear brand continues its expansion into new markets. The campaign features a diverse group of iconic individuals, including Dame Joan Collins, Jay Kay of Jamiroquai, and fashion designer Dame Zandra Rhodes, all showcasing their unique style in Kurt Geiger shoes and accessories.
Rebecca Farrar-Hockley, Chief Creative Officer of Kurt Geiger, explained that the campaign aims to spark conversations and celebrate the individuality of each person involved. By highlighting the strong identities of the campaign’s stars, Kurt Geiger seeks to connect with its worldwide customer base and stay true to its commitment to modern, characterful style.
With revenues of £330m and a remarkable sales growth of 11% in the previous fiscal year, Kurt Geiger is poised for continued success as it expands into 100 new locations in the US, Germany, Italy, Spain, and Australia. The brand’s focus on global growth opportunities aligns with its ownership by Cinven since 2015, underscoring the brand’s commitment to innovation and staying at the forefront of the fashion industry.
As more personalities join the Characterful Style campaign throughout the season, Kurt Geiger’s influence and presence on the international fashion scene are expected to grow even further, solidifying its reputation as a trendsetter in the industry.
For more information on Kurt Geiger and its latest campaigns, visit Kurt Geiger’s official website.
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