Parisian cashmere brand Kujten is starting the holiday season off in style with the opening of a pop-up store at the iconic La Samaritaine department store in Paris. Founded in 2012 by Carole Benaroya and Stéphanie Eriksson, Kujten has gained a reputation for its luxurious knitwear and accessories. This isn’t their first foray into the world of pop-up stores, as they have previously operated at another popular Parisian department store, Le Printemps.
For their debut at La Samaritaine, Kujten has created a temporary store that is both soft and plushy, perfectly embodying the cozy feel of the holiday season. The store features a stunning Christmas tree adorned with gilded decorations and the Kujten name, providing a festive atmosphere that is sure to get shoppers in the holiday spirit. The atrium of La Samaritaine has been completely transformed into a picture-perfect setting, making it the ideal place to do some holiday shopping and capture those Instagram-worthy moments. Kujten has embraced the store’s seasonal theme, “Danse,” and has added golden trimmings throughout the space, creating a disco-like atmosphere that adds to the sense of celebration.
The highlight of Kujten’s collaboration with La Samaritaine is their exclusive festive capsule collection, which is only available at the pop-up store. The collection includes a range of items such as sweaters, hats, and ponchos in white and gold, perfect for adding a touch of luxury to your winter wardrobe. Customers can expect the same high-quality craftsmanship and luxurious cashmere that Kujten is known for. The pop-up store will be open until January 5, 2023, giving customers plenty of time to find the perfect holiday gifts for themselves or their loved ones.
To make the shopping experience even more special, Kujten is offering a special embroidery workshop on Saturdays in December. This gives customers the opportunity to personalize their purchases and add a unique touch to their Kujten pieces, making them truly one-of-a-kind.
Kujten has been enjoying considerable success in recent years, with reported revenues of over €14 million in 2020. The brand currently operates around 30 directly run stores throughout France and also has concessions at prestigious department stores Galeries Lafayette and Bon Marché. Additionally, Kujten boasts a standalone store in London, catering to international customers who appreciate the brand’s timeless elegance and exceptional craftsmanship.
With their debut at La Samaritaine, Kujten continues to solidify its position as a must-visit destination for luxury cashmere. The temporary pop-up store provides customers with the opportunity to explore the brand’s exclusive festive capsule collection and immerse themselves in the magic of the holiday season right in the heart of Paris. Whether you’re in need of a cozy sweater to keep you warm throughout the winter or searching for a unique gift for someone special, Kujten at La Samaritaine is the perfect place to find your holiday essentials. Don’t miss out on the chance to discover the exquisite craftsmanship and timeless style of Kujten this festive season.
[Here are two links relevant to the article:]1. Kujten Official Website – Visit Kujten’s official website to explore their collections, learn more about their brand philosophy, and shop for their luxurious cashmere items.
2. La Samaritaine Official Website – Get more information about La Samaritaine, one of Paris’s most iconic department stores, and discover the other stores and experiences it has to offer.
