Italian jewelry brand Krimrose, founded by Cristiana Cavalli, daughter of renowned designer Roberto Cavalli, is venturing into its first collaboration with Spanish designer Maria De La Orden. Established in 2021, Krimrose seeks to forge its creative path, conveying a message of rebirth, resilience, and feminine strength. Taking cues from nature, the brand celebrates the elegance of the primrose flower and draws influence from Roberto Cavalli’s famous designs that celebrated the beauty of the natural world.
The initial collaboration in Krimrose’s collection is titled “Moorish Style,” set to debut in November at select locations including Gallerie La Fayette in Paris and WOW in Madrid. Inspired by the Spanish/Moorish architectural heritage, the collection incorporates colors and shapes that reflect this distinctive style. Earrings, bracelets, rings, and a choker are the highlights of the capsule collection, available in three striking hues: blue sea, Vermillion red, and brick brown. Each piece is meticulously handcrafted using 18 karat gold coated eco-brass, showcasing the brand’s dedication to traditional goldsmithing techniques. The collection’s prices range from 100€ to 450€, ensuring accessibility for a wide range of customers.
In an exclusive interview with Cristiana Cavalli and Maria De La Orden, we gain insights into the collaborative process behind the “Moorish Style” collection and catch a glimpse of the future partnerships that Krimrose has in store. Collaboration is a central element of Krimrose’s strategy, with Cavalli seeking inspiration from different cultures and aesthetics. She values the opportunity to co-create something fresh and previously unseen, merging her style with others to offer a new perspective to the brand.
During the collaboration with Maria De La Orden, both designers encountered challenges and breakthrough moments. Cavalli initially found the inclusion of ear cuffs and chokers in the collection unconventional, but De La Orden’s vision and persistence helped Cavalli appreciate and embrace these contemporary accessories. The collaboration successfully blends Krimrose’s minimalist yet sensual shapes with Maria’s elegant, chic, and colorful touch, resulting in a feminine and captivating collection that highlights the unique strengths of both designers.
The “Moorish Style” collection draws inspiration from Maria De La Orden’s personal heritage and the vibrant culture of southern Spain. The influence of Moorish architecture is unmistakable in the collection, paying homage to Krimrose’s distinct style. The infusion of vibrant colors and distinctive shapes showcases Maria De La Orden’s personal style, beautifully translated into the collection.
For both designers, the most rewarding aspect of the collaboration was witnessing their vision come to life through the exceptional craftsmanship of the Krimrose design team. The tangible realization of the jewelry pieces represents a moment of fulfillment, reinforcing their belief in the brand’s potential. They hope that customers will appreciate the meticulous attention to detail, the fusion of styles, and the unique character of the “Moorish Style” collection.
Looking ahead, Krimrose envisions further growth and expansion through research, design, and collaborations with talented designers like Maria De La Orden. Cristiana Cavalli expresses a desire to explore new materials, potentially incorporating unconventional elements such as titanium into jewelry design. She also has a passion for integrating natural stones, which hold special significance as amulets. Community and nature will continue to serve as crucial sources of inspiration for the brand.
To expand its brand and visibility, Krimrose plans to engage in pop-up activations with international stockists such as Galerie Lafayette and Wow in Madrid. These initiatives aim to amplify the brand’s presence and value, providing opportunities for customers to interact with Krimrose’s unique offerings. Additionally, the brand’s e-shop will play a significant role in its growth, serving as the primary platform to expand its community and connect with customers worldwide.
With its maiden collaboration on the horizon and a clear vision for the future, Krimrose is poised to make a mark in the fashion jewelry industry. Embracing collaboration, drawing from diverse inspirations, and staying true to brand values, Krimrose is sure to captivate customers with its extraordinary designs and meaningful message of femininity and strength.
Links:
– For more information about Krimrose and their collections, visit their official website: https://www.krimrose.com/
– Explore Maria De La Orden’s works and collaborations on her website: https://www.mariadelaorden.com/
