Klarna, the widely used personal finance platform, has recently revealed its plans to introduce its global rewards programme in the UK later this year. This exciting development will enable Klarna’s Buy-Now-Pay-Later consumers to earn valuable points every time they opt for the ‘Pay Now’ immediate payment method or make timely repayments when using the ‘Pay Later’ or ‘Pay in 3’ options.
One of the key advantages of this rewards programme is the ability for users to redeem their points within the Klarna App, where they can choose from a wide range of popular brands such as Decathlon and River Island. This presents an incredible opportunity for Klarna users to not only benefit from the convenience of their payment options, but also earn rewards for their purchases.
Moreover, programme members will gain access to exclusive deals and gain early access to limited edition products from select merchants. This additional value is expected to greatly enhance the overall customer experience, cementing Klarna as an even more appealing choice for consumers.
In order to further engage its users, Klarna is introducing ‘Missions’ as part of the rewards programme’s expansion. These missions will involve small tasks that users can complete to earn additional reward points. The purpose of these missions is to encourage users to explore different features within the Klarna App, thus helping them save time and money while staying informed and in control of their finances.
Since its launch in September 2020, the rewards programme has already achieved significant success. In the United States and Australia, it has attracted over 4 million members, with an astonishing 1 million members joining in the last quarter alone. This demonstrates the immense appeal and popularity of Klarna’s rewards programme, and its expansion into the UK is expected to attract a substantial number of new members.
Given the increasingly competitive nature of the Buy-Now-Pay-Later sector, implementing a rewards programme could prove to be a crucial strategy for Klarna in maintaining its prominent position as a global industry leader. By offering additional incentives to its users, Klarna can ensure that it remains the preferred choice for consumers seeking flexible payment options.
As the launch of the rewards programme in the UK draws closer, Klarna is poised to revolutionize the way people shop and pay for their purchases. Through the ability to earn rewards, access exclusive deals, and complete engaging missions, Klarna users in the UK will soon enjoy a truly enhanced shopping experience. Whether it’s purchasing new activewear from Decathlon or updating their wardrobe with the latest styles from River Island, Klarna users will soon be able to reap the benefits of this exciting rewards programme.
Useful links:
1. Klarna UK
2. Decathlon UK
