Renowned online shopping app Klarna has recently announced Paris Hilton as its global ambassador in a bid to promote its flexible payment options. Teaming up with Hilton’s media company, 11:11 Media, Klarna has initiated a new multimedia campaign centered around the concept of “That’s Smoooth,” a catchphrase coined by Hilton herself to highlight Klarna’s user-friendly features.
The campaign will feature a collection of films directed by the Ukrainian Grammy Award nominee, Tanu Muino, known for her work with renowned artists such as Harry Styles, Cardi B, Lil Nas X, and Lizzo. These imaginative films will unfold in a dream-like Klarna universe, seamlessly blending sophistication, playfulness, and a nostalgic nod to the Y2K fashion era. As a delightful surprise, Klarna’s existing global ambassador, Bretman Rock, will also make a special appearance alongside Hilton.
The primary objective of this campaign is not only to showcase Klarna’s various payment options but also to emphasize the smoother overall shopping experience that the app provides. From convenient try-before-you-buy services to buyer’s protection and efficient package tracking, Klarna offers a range of features that aim to enhance the customer journey. The campaign, comprising both captivating stills and films, is scheduled to launch on February 27th and will be prominently featured on social media platforms, digital platforms, broadcast channels, and out-of-home (OOH) platforms.
Expanding their collaboration further, 11:11 Media will actively promote the campaign across numerous digital channels, utilizing the vast reach of Paris Hilton’s personal social media accounts. This strategic partnership seeks to introduce Klarna’s message of seamless shopping to a wider audience, with Hilton representing the perfect global face for the brand. Given her influential stature and extensive media presence, Hilton is certain to generate immense excitement and capture the interest of Klarna among her millions of loyal followers.
To learn more about Klarna and its innovative shopping features, readers can visit the official website [here](https://www.klarna.com) and explore the company’s range of payment options. For a deeper understanding of Paris Hilton’s media company, 11:11 Media, readers can visit their official website [here](https://www.parishilton.com/11-11-media). These links will provide comprehensive insights into the company’s offerings and the collaboration between Klarna and Hilton.
