To celebrate its 18th anniversary, Klarna, the renowned buy now, pay later (BNPL) platform, has introduced a host of new features in the UK. The updates specifically focus on artificial intelligence, personalisation, product discovery, and resale options, in an effort to enhance the overall BNPL experience for consumers.
One of the notable additions is Klarna’s AI-powered, personalised shopping feed, which can now be found in the new app. This feature utilizes Klarna’s AI product recommendation engine to provide users with highly tailored product suggestions. The recommendations are constantly updated in real-time, becoming even more personalized as the AI learns more about the user’s preferences. This enhances the shopping experience by offering users product options that align with their unique tastes and interests.
In addition to the AI-powered shopping feed, Klarna has also redesigned its app interface. The new interface integrates smart shopping and financial management tools into a single hub, making it more convenient for users to manage their purchases and payments. This streamlined approach allows for a seamless shopping experience, where users can easily browse, purchase, and track their orders within the app.
Furthermore, Klarna has introduced Creator Shops, a feature that caters to the growing trend of consumers turning to social media for shopping inspiration. Creator Shops enables popular creators to launch their own storefronts on Klarna.com, where they can recommend products from thousands of brands, share shoppable video and photo content, and invite their followers to visit their personal shops. This not only benefits creators by providing them with a platform to monetize their influence, but it also offers consumers a unique and curated shopping experience.
To meet the demand for expert advice when shopping online, Klarna is set to launch Ask Klarna. This personal shopping assistant feature connects users with real experts who can provide product advice through the app via chat or video calls. Initially focused on the luxury sector, this feature is expected to expand to other verticals in the future, offering consumers the convenience of accessing product experts at their fingertips.
Lastly, Klarna has added a Resell function to its platform. With just a tap on the ‘Resell’ button, users can easily create listings on participating re-commerce platforms, thanks to pre-filled product details and images. This addresses the increasing popularity of reselling among consumers, allowing them to easily sell their pre-owned items and giving these products a second life.
Klarna’s dedication to enhancing the BNPL experience goes beyond just providing payment installment solutions. With over 150 million customers and partnerships with 500,000 retailers globally, Klarna positions itself as a comprehensive shopping platform. By incorporating AI, personalisation, and resale options, Klarna aims to meet the evolving expectations of consumers and remain competitive in the industry.
As Klarna continues to innovate and leverage AI capabilities, it seeks to solidify its position as a leading player in the BNPL market. The company’s commitment to convenience and added value for its users ensures a seamless and personalized shopping experience that fosters loyalty and satisfaction.
For more information on Klarna’s new features and offerings, visit their official website: https://www.klarna.com/uk/.
To explore Klarna’s Creator Shops and discover products recommended by popular creators, visit: https://www.klarna.com/creatorshops/.
