Klarna, the popular finance provider known for its buy-now-pay-later service, has introduced an innovative shopping feature with the launch of its new Shopping app. The app allows users to make purchases and pay for them in three interest-free instalments, regardless of whether the online retailer is partnered with Klarna or not. This groundbreaking feature eliminates the need for users to rely on credit cards and ensures that they never end up paying more than the original price of the product.
The aim of the Klarna app is to revolutionize the shopping experience by providing a comprehensive platform that covers every step of the retail journey. From inspiration and discovery to purchase and return management, users can enjoy a seamless and convenient experience. The app offers personalized wish lists and curated content based on individual interests and favorite stores. It also provides price drop notifications and access to thousands of daily deals. Additionally, shoppers can use the app to compare prices from different retailers, helping them find the best deal for their desired product.
One of the key advantages of the Klarna app is its integration of monthly budgets and personal spending limits. This feature allows users to set and manage their spending, ensuring they have control over their finances. With the increasing popularity of mobile shopping, the Klarna app aims to provide users with an easy and convenient shopping experience right at their fingertips. It is estimated that by the end of the year, 72% of e-commerce will take place on mobile devices.
Sebastian Siemiatkowski, the CEO of Klarna, expressed the company’s belief that consumers should not have to face credit card fees or high interest rates. With the launch of the in-app shopping feature, Klarna is offering an alternative that promotes a smooth, safe, and hassle-free shopping experience. By engaging with their favorite retailers within the Klarna app, users can benefit from personalized and bespoke service, all while avoiding additional fees and charges.
The interest-free shopping feature has already been introduced in the United States, Australia, and Sweden, where the Klarna app has gained significant popularity. On average, the app is used by 6.5 million people each month, and the interest-free pay-later feature has been utilized over 12.8 million times for making purchases. This indicates the growing demand for flexible payment options and highlights the success of Klarna’s innovative approach to online shopping.
In conclusion, the introduction of the interest-free shopping feature on Klarna’s new Shopping app is expected to revolutionize online shopping for consumers. By offering a seamless experience, personalization, and the option to pay in three instalments without any additional charges, Klarna is positioning itself as a leader in the buy-now-pay-later industry. With its expansion into multiple markets and a steadily growing user base, Klarna is poised for continued success in the ever-evolving world of e-commerce.
Useful links:
1. Klarna
2. Statista on mobile retail commerce sales worldwide
