Kiton, the renowned Italian tailoring brand, has recently unveiled its stunning flagship store in the prestigious Cheongdam-dong Luxury Fashion Street in Seoul. Designed by Studio B+Architects, the store spans two levels, covering an expansive 350 square meters. One of the standout features of the store is its impressive exterior facade, towering over 24 meters in height. The facade is adorned with a meticulously crafted metal mesh, intricately woven together using anodized aluminum in two shades of bronze.
Stepping into the store, visitors are immediately greeted by a sleek and linear design that exemplifies Kiton’s creative vision. The combination of clean shapes, neutral colors, and soft finishes perfectly captures the essence of the brand. The store showcases a wide range of materials that harmoniously interact with the carefully curated furnishings. Both floors feature inviting lounge areas furnished with custom-made seats exclusively designed for Kiton, incorporating the iconic “K” logo on the cushions.
On the ground floor, a charming green corner invites visitors to take a moment of tranquility amidst their shopping experience. Meanwhile, the upper floor houses a VIP room with a breathtaking panoramic window, offering a stunning view of the city. Every aspect of the store’s furnishings has been flawlessly executed, with Studio B+Architects working closely with experienced craftsmen to bring their vision to life.
This flagship store in Seoul marks another successful collaboration between Studio B+Architects and Kiton, as they have been working together since 2017, opening several high-end stores. The studio is currently engaged in developing various other projects for the brand, including upcoming store openings in prominent locations such as Miami, Zurich, Frankfurt, and Saks New York.
With the launch of this flagship store in Seoul, Kiton further solidifies its position as a leading luxury tailoring brand globally. The brand’s unwavering commitment to exceptional craftsmanship and attention to detail is evident in every element of the store’s design. The Seoul location exemplifies Kiton’s dedication to providing a unique and immersive shopping experience for its discerning clientele. As the brand expands its presence worldwide, fashion enthusiasts can eagerly anticipate more exciting store openings in the near future.
For more information on Kiton and their stores, visit their official website here.
To explore Studio B+Architects’ portfolio and projects, click here.
