In a groundbreaking move, artist Kaws’ celebrated sculpture BFF, previously introduced at the Dior Homme Spring-Summer 2019 fashion show, takes center stage once again for Kim Jones’ inaugural campaign as the artistic director of Dior Men’s collections. Returning to the collaboration with New York artist Kaws, Kim Jones elevates the BFF character to new heights in this latest campaign. The iconic sculpture, bedecked with flowers, exudes a refined elegance as it reclines effortlessly behind the models, emanating the spirit of Christian Dior himself.
Renowned photographer Steven Meisel captures the essence of the neo-romantic campaign against a backdrop of soft pink hues. The models gracefully showcase the Summer 2019 collection, which encompasses a range of styles from haute couture and tailored pieces to sportswear. With this campaign, Kim Jones aims to reflect the collection’s essence and the timeless beauty of the Dior brand.
Not limited to traditional photography, the campaign also offers a captivating video format that showcases the revival of Dior Homme collections under Kim Jones’ creative direction. Directed by Jackie Nickerson, the short film provides an immersive experience, bringing the visionary artistry of Dior to life.
This campaign marks a significant milestone for both Kim Jones and Dior, as they continue to push boundaries and redefine the notions of creativity and fashion. With the return of the BFF sculpture and a visually stunning campaign, Dior Homme sets the stage for a new era of sartorial excellence under Kim Jones’ leadership.
Watch the captivating video campaign here: Link 1
Learn more about the creative vision of Kim Jones and the Dior Homme collections: Link 2
