Fashion designer Kim Jones has joined forces with eco-activist group Parley for the Oceans to produce a new beachwear capsule collection for Dior. The collection, which has been designed by Jones, who serves as the creative director for Dior men’s, includes a wide range of items, such as logo sneakers, athletic sandals, polo shirts, beach totes, and parkas. This collaboration is part of Parley for the Oceans’ Parley Air: Avoid, Intercept, Redesign strategy.
Dior has expressed that this collaboration represents their commitment to a more eco-innovative and sustainable future for the fashion industry. The collection, known as Dior Men Beach capsule or #DiorParley, features environmentally conscious pieces that pay homage to nature. The collection includes flippers, snorkels, sunglasses, beach hats, water bottles, and hoodies. The collection was made available for retail on April 14th.
Parley for the Oceans, an organization based in New York, has previously partnered with Adidas to create eco-friendly sneakers made from recycled plastic bottles, fishing nets, and ocean debris. They have also collaborated with singer M.I.A. to launch the Clean Waves range, as well as with designer Stella McCartney. The organization currently works with the government of Maldives to collect 80 to 120 tons of plastic from the ocean each month, and they have plans to expand their partnerships to other island nations.
The collaboration between Kim Jones and Parley for the Oceans highlights the fashion industry’s increasing dedication to sustainability and eco-innovation. This partnership is a significant step towards establishing a more environmentally friendly future for the fashion sector. Furthermore, it serves as a prime example of how brands can have a positive impact on the planet. By incorporating recycled materials and shedding light on ocean pollution, this collaboration not only offers stylish and eco-conscious beachwear options, but also encourages consumers to make more sustainable choices. Overall, this collaboration is a significant stride towards building a more sustainable and responsible fashion industry.
For more information about Parley for the Oceans and their initiatives, visit their official website: Parley for the Oceans. To explore the Dior Men Beach capsule collection and learn more about Dior’s commitment to sustainability, visit Dior’s official website: Dior.
