Luxury fashion conglomerate Kering is making a significant push towards sustainability by focusing on circularity. The company, which owns renowned brands like Gucci, Saint Laurent, and Balenciaga, has recently released its ‘Coming Full Circle’ report, outlining its plans in this area. The report emphasizes the importance of rethinking production methods, extending the lifespan of products, and reducing waste and pollution.
Kering’s circularity approach entails designing products and materials that are durable and can be remade. The company aims to support new business models that promote longer product lifecycles and plans to redesign its products and materials to ensure durability and recyclability. In addition to this, Kering is expanding its repair services to further extend the lifespan of its products, encouraging consumers to keep their items in circulation for longer.
Kering is also determined to revolutionize manufacturing methods to minimize waste, reduce water and energy consumption, and combat the environmental impact of microfibres and single-use plastics. The company’s commitment to circularity goes beyond its production processes and extends to its supply chain as well. Kering is striving to eliminate production destruction, single-use plastics, and microfibre leakage, setting clear targets to achieve these goals by 2025 and 2030.
Marie-Claire Daveu, Kering’s Chief Sustainability Officer and Head of International Institutional Affairs, stresses the company’s dedication to circularity and its responsibility to drive change within the industry. Kering aims to collaborate with other brands and industry stakeholders to address critical issues such as microfibre pollution and waste reduction. The company believes that circularity aligns perfectly with its strategies for climate action and biodiversity preservation, and sees the circular economy as an opportunity to create an industry that works in harmony with nature.
Kering’s commitment to circularity demonstrates its ambition to be a leader in sustainability within the fashion industry. By setting clear objectives and working collaboratively, the company is determined to create a more sustainable and responsible fashion industry for future generations. With its focus on circularity, Kering sets a strong example for others and shows that it truly means business when it comes to sustainability.
Useful links:
1. Kering’s circularity initiatives
2. Kering’s approach to reselling and rental models
