In a significant move towards a more ethical and sustainable fashion industry, luxury group Kering has strengthened its fur-free policy by extending it to all its brands in 2021. This decision comes two years after Kering officially announced the cessation of fur use within its brands, including renowned names like Gucci, Saint Laurent, Balenciaga, and Alexander McQueen. While the initial ban included rabbit fur, animal rights organization PETA raised concerns about the group’s lack of a policy against angora and rabbit fur derivatives.
Earlier this year, Gucci faced criticism after releasing hats made from rabbit felt, despite banning angora since 2018. In response to PETA’s concerns, the organization’s US division received confirmation that Kering has reinforced its fur ban policy internally to ensure that none of its brands use rabbit hair or skin. This move showcases Kering’s commitment to upholding ethical and humane practices throughout its supply chain.
The timing of this announcement is crucial, as consumers are becoming increasingly informed and engaged about the environmental and societal impact of fashion brands. Luxury houses like Armani, Burberry, Chloé, Dolce & Gabbana, and Valentino have already pledged to ban angora in their collections, reflecting the growing importance of sustainable practices in the industry.
By extending its fur-free policy to all its brands, Kering not only aligns itself with the values of conscious consumers but also sets an example for other luxury groups to prioritize ethical and responsible fashion. This decision showcases Kering’s commitment to being at the forefront of positive change in the industry.
Relevant links:
1. PETA
2. Kering’s fur-free policy
