Kering, the prestigious luxury fashion conglomerate renowned for iconic brands like Gucci, Alexander McQueen, and Balenciaga, is leading the charge towards sustainability in the fashion world. Teaming up with The Savory Institute, an environmental charity, Kering is championing the adoption of regenerative agriculture practices within its supply chain.
Embracing the role of a ‘Frontier Founder’ in Savory’s ‘Land to Market’ program, Kering is taking concrete steps to minimize the ecological footprint of its fashion empire. This includes tackling issues such as soil degradation, habitat conversion, and diminishing biodiversity. By incorporating The Savory Institute’s ‘Ecological Outcome Verification’ methodology into its leather and fiber sourcing processes, Kering is striving to enhance the sustainability of its wool and cashmere production.
Marie-Claire Daveu, Kering’s Chief Sustainability Officer, underscores the company’s unwavering commitment to reducing environmental harm and fostering positive outcomes in its supply chain through regenerative agriculture. By collaborating with Savory to spearhead nature-based solutions in the fashion industry, Kering is aligning with its broader mission to tackle global challenges related to biodiversity conservation and climate change.
Daniela Ibarra-Howell, CEO of Savory Institute, lauds Kering for its progressive stance on responsible sourcing, emphasizing the far-reaching benefits for farmers, consumers, and the planet. This partnership signifies a significant stride in the fashion sector towards more sustainable practices.
Joining the ranks of industry heavyweights like H&M, PVH, and Gap, Kering is part of a growing movement within fashion to address and mitigate the adverse environmental impacts of supply chains. Through initiatives focused on regenerative agriculture, these companies are actively paving the way towards a greener, more sustainable future for the fashion industry as a whole.
For more information on Kering’s sustainability efforts, visit their official website here. To learn more about The Savory Institute and their regenerative agriculture initiatives, click here.
