To increase awareness of sustainable development and circularity issues, the Kering Group has come up with an innovative approach. In line with the festive season, they aim to share their vision of more sustainable luxury through an online game contest. By offering green prizes from their Dodo and Gucci houses, Kering hopes to attract attention to the social and environmental commitments of luxury brands and make them more noticeable, transparent, and enjoyable for consumers.
The Crafting Tomorrow’s Luxury Challenge, launched by Kering this week, is an exceptional platform that showcases the group’s significant circularity initiatives. Initially developed to keep internal teams informed, this website is now accessible to the general public, attracting excitement by incorporating a game contest that runs until Sunday, December 26th at midnight.
On this platform, visitors are encouraged to test their knowledge of Kering’s sustainable commitments by participating in a specific quiz. The quiz covers various topics such as eco-design, the use of green energies, and the reuse of materials. Each participant must answer all the questions correctly to be eligible for the contest.
The winner will be selected by a bailiff on Monday, December 27th, and they will be rewarded with a range of items known for their circular properties. These prizes include a Tenaka bracelet from the Dodo house, which is recognized for its sustainability, as well as accessories from Gucci’s Off The Grid collection. The Off The Grid collection is designed predominantly from recycled nylon, further emphasizing Kering’s commitment to circularity.
If you want to participate in Kering’s Crafting Tomorrow’s Luxury Challenge, simply visit the dedicated page and take the quiz. It’s an excellent opportunity to not only test your knowledge but also learn more about the sustainable initiatives undertaken by Kering.
For further information on sustainable luxury and circularity, you may find the following links useful:
1. Kering’s Sustainability Initiatives
2. Gucci’s Circular Approach
