Kering Eyewear, a subsidiary of the French luxury group, is expanding its product lineup to include blue-light glasses in response to the rising use of digital screens. The company has recently launched the ‘Blue & Beyond’ project, which features a carefully curated selection of glasses that provide blue light and photochromic UV protection. With the Covid-19 pandemic accelerating the trend of increased screen time, Kering Eyewear aims to address the issue of eye strain with their new range of glasses.
The Blue & Beyond project combines high-quality frames with innovative lenses that are specifically designed to alleviate eye strain. These “smart” glasses incorporate a blue-light-filtering treatment along with photochromic technology, which helps reduce the impact of high-energy light emitted by laptops and digital devices. Additionally, the lenses darken when exposed to sunlight, offering enhanced protection for the eyes.
Kering Eyewear will implement this technology on select models from renowned brands like Gucci, Saint Laurent, and Montblanc. By offering blue-light glasses, the company aims to provide a perfect blend of style and functionality. Roberto Vedovotto, the president and CEO of Kering Eyewear, emphasizes the company’s commitment to adapting to the growing amount of time people spend in front of digital screens.
The market for blue-light glasses is predicted to experience rapid growth in the coming years. The increasing popularity of these glasses stems from the negative effects of blue light on the retina and biorhythms. Numerous studies have emphasized the potential dangers of prolonged exposure to blue light, making protective filters and lenses a necessity for many individuals.
Kering Eyewear, known for producing eyewear collections for luxury brands like Balenciaga, Bottega Veneta, Cartier, and Chloé, is well-positioned to capitalize on this burgeoning market. Despite experiencing a decline in revenue in 2020, the company perceives the launch of the Blue & Beyond project as a strategic move to fulfill the evolving needs of consumers.
To conclude, Kering Eyewear’s foray into the blue-light glasses market is a direct response to the escalating use of digital screens and the resulting eye strain. The Blue & Beyond project presents a range of stylish glasses with innovative lenses that offer protection from both blue light and sunlight. With the market for blue-light glasses expanding, Kering Eyewear is poised to leverage its expertise and established brands to meet the surging demand for these products.
Useful links:
1. American Academy of Ophthalmology – Blue Light Protection
2. National Institutes of Health – Blue Light Effect on Human Eye
