Luxury group Kering has announced the appointment of Mehdi Benabadji as the new CEO of Brioni, a prestigious fashion house founded in Rome in 1945. This strategic move is aimed at strengthening Brioni’s repositioning efforts and solidifying its brand image in the luxury menswear sector. Starting from January 1st, Benabadji will be responsible for overseeing the operations of the Italian brand, with a focus on luxury suits, men’s accessories, and customized offerings.
Benabadji brings a wealth of experience to the role, having been with the Kering group since 2003. During his time with the company, he has held various operational and executive positions, including Director of Operations, where he was responsible for logistics and industrial operations. Notably, he also served as the Director of Strategy and Development for Brioni in 2011, shortly after Kering acquired the fashion house.
While Kering recently announced its progress in achieving carbon neutrality, Benabadji’s mission at Brioni will be to further enhance the brand’s repositioning efforts. This will involve the appointment of notable brand ambassadors, such as actors Anthony Hopkins, Brad Pitt, and Matt Dillon, to promote Brioni’s luxury offerings. Additionally, Benabadji will play a crucial role in driving the brand’s international strategic development, expanding its reach in key markets.
Benabadji takes over from Fabrizio Malverdi, who served as the CEO since 2017. Kering expressed its appreciation for Malverdi’s dedication and contribution during his tenure and acknowledged his decision to pursue a new professional project.
With the appointment of Benabadji, Brioni aims to revitalize its brand image and reinforce its position as a leader in luxury menswear. His vast experience within the Kering group and his previous involvement with Brioni make him well-suited to lead the brand into a new era of growth and success in the competitive luxury fashion industry.
Useful links:
1. Brioni Official Website
2. Kering Group Official Website
