Kenzo, the luxury brand known for its high-end handbags, is taking a unique approach to promoting its latest handbag collection. Through an interactive experience on its website, Kenzo is allowing users to engage in a fun musical activity that showcases the brand’s creations.
When visitors access the brand’s homepage, they are greeted with a quirky video featuring a girl who receives a notification to visit a page about Paris. She then embarks on an interactive musical activity offered by Kenzo, where users can imitate the character through “beatbox”.
The interactive feature presents users with a grid of buttons, each corresponding to a specific sound. As users click on the buttons, different sounds are triggered, accompanied by an animation of one of Kenzo’s handbags dancing to the beat. This allows users to create a unique music track that reflects the brand’s aesthetic.
Not only does the interactive experience offer entertainment and a chance to explore Kenzo’s handbag collection, but it also provides a direct link to the brand’s e-commerce website. By clicking on each handbag, users can easily navigate to Kenzo’s online store to make a purchase.
In addition to the website experience, Kenzo is further celebrating music by hosting a public ball on June 21, 2016, for the Fête de la Musique (Music Day) in France. The event will be held at Place Dauphine in Paris on the Île de la Cité, allowing attendees to immerse themselves in the brand’s musical and fashion-focused environment.
Overall, Kenzo is effectively utilizing digital technology and interactive experiences to engage users and promote its high-end handbag collection. By combining music, animation, and a seamless connection to e-commerce, the brand is creating a memorable and immersive experience for its audience.
Useful links:
– Kenzo website: https://www.kenzo.com/
– Kenzo e-commerce website: https://www.kenzo.com/en/women/all-handbags
