Kenzo is embarking on a bold new journey with its Memento collection, shaking up the traditional fashion calendar by embracing a see-now-buy-now format. This innovative approach will allow consumers to purchase pieces straight off the runway, giving them immediate access to reimagined classics from Kenzo’s archives.
The decision to forgo the usual French runway season in favor of a debut during New York Fashion Week demonstrates Kenzo’s commitment to staying ahead of the curve. Carol Lim & Humberto Leon, the creative minds behind the brand, are thrilled about this new direction and are excited to see how customers respond to the change.
La Collection Memento has already garnered praise from both the media and shoppers alike, with its blend of iconic Kenzo prints and contemporary designs. By maintaining the main collections in January and June while offering Memento pieces in real-time, Kenzo is poised to engage with a broader audience and cater to the demands of a fast-paced fashion industry.
The upcoming showcase in January 2019 promises to be a highlight, featuring Fall/Winter 2019/20 collections for both men and women. The Memento collection will now occupy a regular slot during Paris Fashion Week, giving fans the chance to experience the brand’s heritage in a fresh, dynamic way.
In essence, Kenzo’s shift to a see-now-buy-now model signifies a thrilling evolution for the Memento range, opening up new possibilities for fashion enthusiasts around the globe to be a part of the brand’s storied legacy.
For more on Kenzo’s latest collections, visit their official website here. To stay updated on fashion trends and industry news, check out Fashion United here.
