Kenzo, the iconic fashion house owned by luxury conglomerate LVMH, is reportedly on the verge of announcing Casablanca founder Charaf Tajer as its new designer. This move comes after Felipe Oliveira Baptista’s departure as creative director of the brand. While Kenzo’s spokesperson has initially refrained from commenting on the appointment of Charaf, insiders suggest that LVMH is captivated by his dynamic and energetic approach, as well as the tremendous success of his own label.
Charaf Tajer has garnered significant acclaim in the fashion industry through his Casablanca brand, which he established in 2018. His designs have caught the attention of top celebrities such as Gigi Hadid, Kendall Jenner, and Hailey Bieber, further amplifying their popularity. This marks a strategic move by LVMH, aligning with their previous practice of selecting designers who are adept at creating a buzz on social media and capturing media attention.
The choice to appoint Charaf Tajer underscores LVMH’s commitment to breathing new life into the Kenzo brand, while also honoring its founder, Kenzo Takada. With his proven track record of success, it is anticipated that Charaf will bring a fresh and distinctive perspective to the fashion house. His unique aesthetic and innovative approach are likely to enable him to build upon the existing legacy of Kenzo, ensuring the brand remains relevant and captivating in the ever-evolving fashion landscape.
Useful links:
1. Vogue – Kenzo Fashion Shows
2. Business of Fashion – Charaf Tajer News
