Kendall Jenner, a well-known figure in the fashion industry, has recently been appointed as the creative director of FWRD, an online fashion boutique owned by Revolve Group. In her new role, Jenner will be responsible for overseeing the overall aesthetic of the platform, curating the brands showcased on the site, and providing monthly trend edits. Additionally, she will take charge of marketing initiatives, brand partnerships, and activations.
The timing of Jenner’s appointment as creative director is noteworthy, as it coincides with the start of New York Fashion Week on September 8. Revolve Group believes that this collaboration benefits from the shared fashion-forward perspectives of both Jenner and FWRD, as well as their roots in Los Angeles.
Jenner’s influence in setting fashion trends cannot be overlooked. She has played a significant role in popularizing athleisure, cycling shorts, and minimalist cardigans, gaining recognition since her debut on the reality TV series Keeping Up with the Kardashians. With her new position at FWRD, Jenner expressed her excitement to curate the site’s offerings with emerging designers and brands, highlighting a potential focus on up-and-coming labels.
Revolve Group’s co-CEO and co-founder, Michael Mente, spoke highly of Jenner’s appointment, stating that her extensive experience in the fashion industry and her vision for FWRD have the potential to transform both their company and the luxury fashion industry as a whole. Raissa Gerona, Revolve Group’s chief brand officer, echoed Mente’s sentiments, describing Jenner as the epitome of luxury fashion and the ideal fit for the creative director role.
Given Jenner’s discerning eye for fashion and her status as a style icon, her appointment as creative director of FWRD holds great promise for the platform’s future. With her guidance, FWRD is expected to continue pushing boundaries and highlighting emerging talent in the luxury fashion world.
[Useful links: Revolve Group Official Website, FWRD Official Website]
